TODAY
A result and a reference range
For practitioner-facing labs: the ordering clinician gets the values and does the interpretation and planning themselves, off-platform. The lab's product ends at delivery, and so does its role in the outcome.
For D2C (direct-to-consumer) labs: the customer gets a dashboard of numbers, some flagged red. They search for what to do, act on whatever they find, and often never re-test — there is nothing to retain them.
